The Definitive Guide to Online Marketing for Dentists
Everything you need to know about marketing your dental practice.
Why should patients select you over another dentist? Is it your area(s) of expertise? Years in the field? Overall patient experience? While all of these components factor into a patient’s choice of practitioner, it ultimately comes down to perception and how you’ve marketed your practice. This easy-to-follow resource breaks down key factors in website creation, search engine optimization, pay-per-click advertising, reputation marketing, social media management, and patient communications.
Learn how to build a successful online presence for your practice.
7 Ways to Prepare Your Practice and Your Marketing
It may sound futuristic, but 2020 is closer than you think. And, if the anticipated trends come to fruition, within two years there will be massive changes to how businesses operate – dental practices included.
We’ve examined current market trends, developments and influencer conversations to project out to the next decade, predict what will happen in the world of marketing and dentistry, and how your dental practice can best prepare for these shifts.
The Ultimate Patient Communications Calendar for Dental Practices
The key to effectively communicating with patients requires the perfect blend of timing and messaging. As a busy dentist, the difficult part is finding time to plan ahead so you can deliver thoughtful and relevant communications to patients throughout the year.
To help you save time, increase engagement, and improve response rates, we created the ultimate patient communications calendar for dental practices. Get your complimentary copy today to receive a complete 12-month calendar packed with a list of dental-specific and national holidays, communication ideas each month, and 36 total pre-written social media posts that your practice can easily copy and paste onto its social networks!
13 Ways to Get More New Patients from Your Dental Website
Dental website design best practices are constantly changing. And, if you’ve had your website on autopilot for the last couple years, it may be causing you to miss out on new patient opportunities.
In our latest whitepaper we dive into the top 13 things you can do to have a great dental website that engages visitors and turns online searchers into your new patients. Plus, we highlight the different levels of custom design to see if this type of investment makes sense for your practice.
2018 Dental Marketing Pulse Report
Curious to know how much other dental practices are spending each month on marketing? Or do you wonder if other dental practices have been as busy as you in the past 12 months?
Find out all of this and more in the latest 2018 Dental Marketing Pulse Report. We uncovered surprising insights on how dentists are currently marketing their practices, popular forms of patient communications, and other useful findings to further inform your dental marketing strategy.
Ineffective Recare: The Black Hole of Recurring Revenues
No dentist or office manager needs a lecture on the importance of patient recare. It’s a fundamental rule in any business, not just dentistry, that acquiring new customers is vastly more expensive than retaining existing ones. Add to that the $5,000 in production each patient represents, and the case for effective recare is even more compelling.
Most recare systems, however, are merely 25% effective, meaning most of your patients are unwittingly neglected—not good for their health or your practice.
Read this whitepaper to learn how to be more profitable with effective recare systems.
Enhance Your Practice’s Social Media Marketing Strategy
There’s no question social media is a powerful marketing tool for today’s dental practice. Implementing the right strategy not only keeps current patients engaged, it also helps dentists reach potential new patients who might not have heard of their practice otherwise—at a much lower cost than traditional methods such as radio spots and newspaper ads.
Read this whitepaper to learn the top 7 actionable strategies that you can implement in your practice today.
How to Get Positive Reviews for Your Dental Practice
Your reputation precedes you. Whether it’s positive or negative can be the deciding factor for a patient even considering looking at your practice. And today, while word-of-mouth remains one of the top forms of dental marketing, 88% of buyers will do research on their own first, reading reviews specifically to determine the quality of a local business’ service.
Find out what you can do to take control of your online reputation, engage in community management, and encourage patients to leave positive reviews of your practice.
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How to Keep more Patients with Less Work
What if you could keep every patient you saw? Production would skyrocket and your calendar would fill in. Although some churn is inevitable, this idea need not be as farfetched as it may sound.
Because patients are usually busy and often hard to reach, consistently getting in touch with patients at both a good time, and via their preferred method of communication, can be a challenge. Download this guide to learn which forms of communication are best for your patients, and how automating various channels can save time and increase profits.
How to Increase Retention and Lifetime Value of Dental Patients
When it comes to running a dental practice, retaining current patients is much easier, cheaper and profitable than attracting new patients. In fact, 70% of companies have found that they spend less on retaining a customer than acquiring a new one.
So, why do patients end up leaving your practice? And how can you get more patients to continue coming back regularly? Download this whitepaper to learn what you need to be doing online and in person to ensure your patients keep choosing you as their dentist.
Top 10 Trends and Recommendations for Dentistry and Marketing in 2017
Whether your practice began long ago with ink on paper or recently with electronic documentation, you have likely experienced major shifts in the way you do business. The one thing you can count on though, is things change.
Over the past 10 years, every industry has been forced to evolve, thanks to the proliferation of social media, mobile devices, and the number of people who have constant Internet access. We explored these major shifts to develop a list of 10 trends continuing into 2017, as well as recommendations to keep your practice prepared for them.
The State of Dental Practice Marketing Benchmark Report
Ever wonder how your practice's marketing habits compare to that of your peers? Did you know that the most commonly used marketing methods include word of mouth, a practice website, and social media? And, over 51% of dentists anticipate an increase in their marketing budget in the next three years?
Download this report which reveals how dentists are:
- Marketing their practice
- Allocating their budgets
- Managing their marketing efforts
- And more!
A Dentist’s Guide to Getting More Profitable Patients with Google Ads
Advertising puts your dental practice out there, but choosing where, how, and to whom to advertise makes the difference in getting a good return on your investment. Pay-per-click advertising enables you to market your practice to a specific audience in your area, while you only pay for those who click your ad to visit your website.
Download this whitepaper to learn about:
- The basics of pay-per-click advertising
- The anatomy of creating a perfect ad
- What to avoid in pay-per-click ads
- And more!
Running a Dental Practice in the Age of Social Media
People use social networks to ask their friends and family for trusted recommendations – such as a post that asks “does anyone recommend a good dentist?” By being present on social media, your patients can tag your practice in their comments and make it easy for prospective patients to learn more about you.
Find out how to utilize the power of social media to gain more referrals and stay engaged with your patients.
10 Best Practices for Creating Great Dental Websites
Many dentists want to improve their web presence, but the process of going about it can be overwhelming. Not to worry. We’ve identified the Top 10 Best Practices for making your website your best marketing tool in this easy-to-understand whitepaper.
Discover in-depth tips and ideas to get a site that wins new patients.
Local Search and How It’s Affecting Your Practice
A professional’s guide to understanding local search engine optimization (SEO).
Have you wondered how you can get noticed by more people searching for a dentist online? Local search is one of the most important factors in helping your practice get in front of these potential new patients.
Learn how to improve your visibility and get found by prospective patients.
The ABC’s of Search Engine Optimization (SEO)
Learn the key terms used in the world of search engine optimization.
SEO is key to getting your practice noticed by prospective patients. But, before you simply hire a SEO company, it’s important to learn the basic terms so you can make a more informed decision.
Download now to find out the key terms and definitions used in SEO.
The Dentist’s Guide to Blogging
Learn where to start, what to write, and how to get max visibility.
Blogs can help your website’s rankings and boost your SEO – but getting started can be tough. Learn the basics of creating a blog for your practice and get tips on how to optimize your posts. Plus, access a bank of unique blog post ideas!
Get the guide to discover key ways to make your practice’s blog a success.
Boost Your Website’s Rankings
Discover how backlinks can help your website’s SEO.
You must regularly update your website to boost – or simply maintain - your ranking on search engines. Backlinks are a key in boosting your SEO, and this whitepaper dives into what they are, how to utilize them, and where to build them.
Discover how to build your backlink library for better rankings.